Business Goal and Objective Examples

We have a strong sense of business goal and objective examples because our customers place their business goals and supporting employee objectives at the heart of their status reporting and performance evaluation processes. It’s an approach we tout often – like in our resources on How to Run a Business and How to Manage a Team – because injecting your business goals and employee performance objectives into the fabric of daily, weekly, and monthly status reports on progress leads to a greater degree of success. This article highlights some key goal and objective examples you should consider when thinking about how to manage your business and team.

Business Goal and Objective Examples Introduction
A necessary clarification: Business goals represent a clear statement of intent. Business goals are high-level and strategic, encompassing the entire team and every department in your business. Employee objectives are the measurable targets employees pursue in support of the business goals.

Best Practices Goal and Objective Examples for Your Business

Increase Revenue
Many of our customers start with Increase Revenue, which is a basic business goal. While the reasons around wanting to increase revenue are obvious, the act of making this an explicit goal will encourage the behavior needed to ramp your business. Example employee objectives for this goal include:

Achieve sales quota

Increase customer renewal rate

Sign channel partners

Launch new service

Increase Profit
A similar example business goal is to increase profits. This goal is common with mature companies who can step back from a revenue ramp and evaluate productivity and operational efficiency. Example employee objectives that support a goal to increase profits include:

Increase utilization rates

Reduce days to deliver

Reduce product costs

Have Happy Customers
We all want happy customers, so a great example goal is Have Happy Customers. When customers are happy, that typically means your business is operating effectively across all departments. Happy customers also help defend the business from competitive threats and customer fatigue. While the best way to establish employee performance objectives for this goal is to talk to your customers and understand their pain points and expectations, here are a couple objective examples to consider:

Close more customer tickets

Increase onsite customer visits

Reduce customer hold time

Support the Community
Social initiatives focus a business on providing services and support to the local, national, and global communities a business aims to serve. A goal like Support the Community will have the entire team considerate of their obligation to be good corporate citizen. Example objectives include:

Sponsor charitable events

Donate employee hours to a cause

Foster Strong Culture
This example business goal is all about being a great place to work for your employees. About providing an environment where employees can develop both professionally and personally. When a business has a strong culture, employees typically experience a greater sense of engagement. A couple example objectives for this goal:

Plan offsite team building meetings

Offer more training programs

Build Amazing Product
Nothing represents your business more than your products, so place product improvement and excellence at the forefront of your goals. Understand the competitive landscape, new revenue opportunities, and market appetite to map out the most profitable approach to your product goals. Here are a few example objectives:

Increase feature set

Apply new design

StatusPath is passionate about creating a modernized business goal, objective, and status report system that delivers value across your entire company. You can start tracking status against goals and objectives in just one minute.

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Quick Tips

Goal and objective examples are just guidelines – apply them to your business and be specific.

Without employees pursuing objectives, goals will never be realized.

Establish short and long term goals and objectives – and relate them when possible.

Example goals and objectives from other industries can sometimes help you see your business differently.

Set your goals, align your employee objectives, and succeed.